In Australia’s mainstream music business, the MC Shureshock moniker is a familiar one.
Within the country’s thriving dance music scene, Shureshock’s reputation is legendary. The performer (real name Cameron James Brown) is a heavyweight of the dance culture, a triple-threat comprising talent, versatility and durability. Shureshock has crashed the national sales charts and entertained 100s of thousands of fans at home and abroad.
It’s no surprise that the plaudits have come hard and fast over a stellar career, during which time Shureshock has joined forces with many of the globe’s finest DJs, from Carl Cox to Goldie. And this year is proving to be another frenetic one for the artist, who is striding towards the next phase of his recording career with a new label DubRave Records and a thumping new club night.
Originally from Brisbane, Shureshock honed his mic talents on the city’s vibrant rave circuit in the early part of the 1990s, initially performing under the nickname MC NO3. His skills matured and evolved. By decade’s end, the artist was tuning into the emerging underground breakbeat sound stemming from the U.K., a fresh style which fused hip-hop party jams and electro synth lines with rumbling basslines. It proved the perfect platform to suit the performer’s vocal range, who by this stage had emerged as Shureshock. The emcee spread his creative wings to form Zephyr Timbre, a local five-piece outfit that quickly built a national reputation with its blend of tight rhythms, sultry vocals and party-rocking percussion.